We always hear that Google’s search algorithm automatically figures out where websites should rank for keyword searches and that we can’t predict it. However, Google has given us insights throughout the years about what’s essential in improving our ranking in their algorithms. At the highest priority of the list: quality. Google needs to rank sites that satisfy the requirements of searchers; sites that give a positive experience. All things considered, that is how Google maintains its position as the most used search engine. If a site needs to rank prominently, it should be providing its users a good experience. Seems straightforward, right? And yet there are various sites that aren’t exactly hitting the mark. Here are 3 website design mistakes that harm SEO efforts:
To start with, not all website advertising is bad. Google comprehends that website owners need to make a profit off their website. However, ads should be background noise, not the main thing users see on the website. Website ads are divided into two categories: obvious and hidden. Obvious advertisements are terrible for clear reasons. They pop up in front of website content or take up prominent space on the page, compelling clients to look down to locate the content they’re searching for. In addition to being plain annoying, they can cause users to back off the website. Hidden ads are advertisements that are tricky in nature, similar to affiliate links placed in the middle of content that isn’t designated as sponsored links.
It should be simple for website visitors to explore the website, regardless of what device or browser they are utilizing. All websites today should be responsive and developers should be performing ease of use testing across all major platforms. SEO work is wasted if it lives on a website that isn’t completely accessible or easy to see/utilize. The navigation should be worked in a way that makes it simple for visitors to discover what they are searching for, inside a couple of clicks. Slow page load time is another SEO-killer. Google won’t rank websites that take a long time to load since those websites have a bad user experience.
At its establishment, SEO is truly about content. Incredible content produces inbound connections which tell the web crawlers that the page offers something of value and the page is rewarded with a superior search rank for applicable keywords. At the point when a website’s content isn’t awesome, it won’t get links, and it won’t rank well for competitive keywords. A website is one of the most essential touchpoints for a company’s brand today and a website with bad content will reflect poorly on the brand overall.
These are the most widely recognized mistakes that we keep on seeing. Search engine optimization requires time, effort, and resources. If you are putting resources into running an SEO campaign, the initial step is to guarantee that you have a website that is deserving of the time, effort, and resources.